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Since Clarkson's Farm arrived on Amazon Prime in 2021, it has done something very few television programmes manage: it has made people genuinely care about British agriculture. Not because Jeremy Clarkson suddenly became a credible farmer (he would be the first to tell you he didn't) but because the show set him loose on one of the most beautiful farming landscapes in England and let the cameras run. The result, across five series, has been chaos, comedy, frustration, and unexpectedly moving television, all set against a backdrop so gorgeous that half the audience spends as much time looking at the fields as watching Clarkson argue with a combine harvester.
So where, exactly, is it? And what happens if you want to see it for yourself?
The farm: Diddly Squat, near Chipping Norton
Clarkson's Farm is located near the village of Chadlington in Oxfordshire, about two miles from the market town of Chipping Norton, squarely in the heart of the Cotswolds Area of Outstanding Natural Beauty. The farm's official name is Diddly Squat, which Clarkson chose with characteristic subtlety, and it covers around 1,000 acres of classic Cotswolds countryside: open fields, dry stone walls, narrow lanes, and the kind of rolling horizon that makes you understand immediately why this landscape has been protected.
Chipping Norton itself is worth knowing about. It sits at the northern edge of the Cotswolds and has been a market town since the 13th century. Its impressive wool church, St Mary the Virgin, is one of the finest in the region, built on the profits of the same medieval sheep trade that shaped the entire Cotswolds landscape. In more recent times, Chipping Norton became known as the centre of the so-called Chipping Norton Set: a loose circle of high-profile neighbours that at various points included former Prime Minister David Cameron, media figures, and Jeremy Clarkson himself. The Cotswolds has always attracted people who want beauty, privacy, and good broadband. Diddly Squat sits comfortably within that tradition.
The farm shop, and what you can actually visit
Diddly Squat Farm is a working farm, which means it isn't open for general wandering. Turning up and expecting a guided tour of the fields is not going to end well for anyone. What is open to the public, and has become, rather improbably, one of the most visited attractions in the Cotswolds, is Diddly Squat Farm Shop.
The shop featured prominently in the first series, when Clarkson decided that selling his own produce directly to the public was a more straightforward proposition than it turned out to be. It sells local produce, farm-made goods, and the branded merchandise that has become a cultural phenomenon in its own right: the Bee Juice honey, the Clarkson's Farm candles, the tote bags. It is small, often busy, and entirely worth the detour. On a good day, members of the Diddly Squat team are visible. Whether Clarkson himself appears is, like most things involving Clarkson, entirely unpredictable.
About nine miles away, near Burford, is The Farmer's Dog, Clarkson's pub (the former Windmill, which you may recognise from the show). It opened more recently and has become an equally popular destination: an excellent pub with some of the finest views in the Cotswolds, which is recommendation enough regardless of who owns it.
Seeing it without the stress
The practical challenge of visiting Diddly Squat independently is that the farm shop has a car park that fills quickly, the lanes around Chadlington are narrow, and parking in the surrounding area on a busy weekend isn't easy.
Our Clarkson's Farm tour from London solves all of this. A small group, a comfortable minibus, a guide who knows the area, and a day that takes you through the Cotswolds countryside to the farm shop, The Farmer's Dog, and the wider landscape that makes the show so visually compelling. It runs weekly from London, takes a day, and requires nothing of you except showing up.
The Cotswolds looks exactly as good in person as it does on screen. Clarkson's farming, mercifully, remains his problem and not yours.
Frequently asked questions
How long are the queues at Diddly Squat?
On a quiet weekday out of season you might walk straight in. On a sunny summer weekend the queue can stretch a fair way down the lane, and the small car park fills early.
Can you meet Jeremy Clarkson?
There is no way to guarantee it. Jeremy Clarkson does turn up at the farm shop from time to time, and members of the team are often around, but appearances are unannounced and entirely unpredictable. Treat a sighting as a bonus rather than the reason you came, and you will not be disappointed.
Is The Farmer's Dog open to the public?
Yes. The Farmer's Dog is a working pub near Burford, open to the public like any other. Tables inside the restaurant are in high demand and released for booking month by month, so they go quickly, but you do not need a reservation to visit: you can turn up, get a drink, and eat at the outdoor bar and food tent. Booking arrangements and opening hours shift with the seasons, so check the pub's official page for the latest before travelling.
