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Since it first appeared in 2021, Clarkson's Farm has done something no tourist board managed in decades: it has turned a quiet corner of Oxfordshire into one of the most visited places in the Cotswolds. Fans arrive from all over the world to see Diddly Squat for themselves, to queue at the farm shop, and now to drink a pint at Jeremy Clarkson's pub.
The catch is that the three places everyone wants to see are spread out across the countryside, each with its own queue, its own car park, and, in the case of the pub, its own booking battle. Seeing all three in a single day is entirely possible. It just takes a bit of planning, or someone else to do the driving.
Here is what there is to see, and how to see it without spending the day stuck behind the wheel.
Where is Clarkson's Farm?
Clarkson's Farm is Diddly Squat Farm, near the village of Chadlington in Oxfordshire, in the heart of the Cotswolds. It sits a few minutes from the market town of Chipping Norton, surrounded by the open fields, dry-stone walls, and narrow lanes that give the series its rural charm.
One thing worth knowing before you set off: the farm itself is a real, working farm, and it is private. You cannot walk the fields or knock on Jeremy's door. What you can visit are three separate places that together make up the world of the show, the farm shop, the brewery, and the pub. We go into the geography in more detail in our guide to where Clarkson's Farm is located, but for planning an actual visit, those three stops are what matter.
Diddly Squat Farm Shop
The farm shop is where it all began, the small stone building that appeared in the very first series and has been drawing crowds ever since. You will find it on the Chipping Norton Road just outside Chadlington (OX7 3PE), perched on a hill with long views across Clarkson's farmland behind it.
Inside is a tight, rustic space full of local produce and the now-famous Diddly Squat range, the candles, the chutneys, the "Bee Juice" and "Cow Juice" with their tongue-in-cheek branding. It is small, and it is popular, which is the whole problem. The shop is open most of the week (currently Tuesday to Sunday, from 9.30am), and on a sunny weekend the queue to get in can stretch a long way down the lane. If you are driving yourself, the single best piece of advice is to arrive for opening. Turn up at lunchtime in summer and you may spend more of your visit in a queue than in the shop.
Hawkstone Brewery
A short drive away, near Bourton-on-the-Water, is Hawkstone, the brewery behind Clarkson's own lager and cider. What started as a way to use the barley grown on the farm has become a proper drinks brand, and the site makes a relaxed middle stop on any Clarkson's Farm day out, with fresh beer straight from the source and food to go with it.
It is an easy, laid-back place to break up the day, and a good reminder of the one logistical truth that runs through this whole trip: half the appeal is the drinking, and someone has to stay sober to drive. If you are doing this under your own steam, that means nominating a designated driver before you set off, and accepting that one of your group is going to be looking at the Hawkstone taps rather than tasting them.
The Farmer's Dog
The newest stop, and for many fans now the main event, is The Farmer's Dog, the country pub Clarkson bought and reopened, documented in detail across the show. It stands near Burford (OX18 4HJ), in a converted 15th-century barn that was once called The Windmill, looking out over some of the finest pub views in the Cotswolds.
It is more than a pub. There is the restaurant itself, an outdoor tent built around the original Grand Tour marquee, a butcher and bottle shop called Hops & Chops, and a strict all-British menu that has become a talking point in its own right, no black pepper, no avocado, no Coca-Cola, on the principle that everything served should be grown or reared in Britain.
The thing to understand before you go is the booking. Tables inside the restaurant are released on the first of each month for the following month, and they go fast, especially for weekends. If your heart is set on a sit-down meal there, that date needs to be in your diary. The good news is that you do not need a booking to enjoy the place: you can turn up, get a drink, and eat at the food tent and outdoor bar, with a pint of Hawkstone and that view doing most of the work.
Can you visit Clarkson's Farm in a day?
Yes, and plenty of people do. The three stops sit within roughly half an hour of each other by car, with the farm shop and the pub about nine miles apart, so a full circuit fits comfortably into a day on paper.
In practice, the day has more moving parts than it first looks. You want to be at the farm shop early to beat the queue, which means a properly early start. You want a table at the pub, which means having booked weeks ahead, or being happy with the walk-in tent. You want to taste the beer at Hawkstone and a drink at the pub, which means somebody is not drinking so they can drive the Cotswolds lanes between all three. And none of it is on a train line, so going by public transport means a station, a taxi, and a fair amount of guesswork. It all works. It just asks a lot of whoever is planning it.
The easy way to see all three
The simplest way to do the whole circuit, with none of the driving, parking, queueing strategy, or sober-driver negotiation, is to let someone else handle it. Our Clarkson's Farm tour from London takes in all three locations in a single day: Diddly Squat Farm Shop, Hawkstone Brewery, and The Farmer's Dog, with stops in Woodstock and the village of Chadlington along the way.
As the original operator to run this route, we have built the day around the practicalities. It is a small-group trip, capped at sixteen, with a friendly driver-guide who knows the area and a comfortable minibus that takes the scenic way through the Cotswolds. You leave from Urban Baristas in South Kensington in the morning and you are back by early evening, having seen the real places behind the show without once worrying about a queue, a car park, or who is staying sober. Everyone gets to enjoy the beer.
